Website and Blog CTA Optimization
In this project, we focused on enhancing user experience and driving lead generation through compelling call-to-action (CTA) optimization. With our expertise in assembling testing plans and experiments, we successfully optimized CTAs for meeting bookings, guide downloads, and webinar sign-ups. Effective CTAs are crucial in driving conversions and improving user engagement, making this project vital for organizations aiming to maximize their online potential.
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Project Overview
Our Website and Blog CTA Optimization project had clear objectives, a well-defined scope, and a planned timeline. Initially, we identified the pain points and challenges associated with the previous CTAs, which were practically non-existent on the website and blog. To address this issue, we implemented a comprehensive approach and methodology. We strategically placed CTAs across every page and blog post, guiding users through their buyer journey. The CTAs were designed to provide educational resources on sales tax regulations and offer convenient ways to contact our sales team or try our platform.
Key Achievements
Our CTA optimization efforts have yielded significant achievements. We witnessed a substantial increase in conversion rates, leading to improved lead generation and enhanced user engagement. Let’s consider some specific examples and data to showcase the impact of our optimized CTAs:
- The click-through rate (CTR) to the contact sales form experienced a remarkable increase, enabling easier access to sales agents for sales tax solutions.
- Through our rebranding and CMS implementation, we significantly improved the frequency of new content, driving prospects into the sales funnel via ebooks and webinars.
Impact on User Experience
The optimized CTAs have revolutionized the user experience on our website and blog. Users can now seamlessly navigate through the stages of their buying journey, starting from discovering, learning, trying, buying, and advocating. We aimed to establish our website as the go-to source for up-to-date sales tax information. The optimized CTAs facilitate quick access to essential resources, such as webinars and ebooks, empowering users to make informed decisions. Integrating multiple CTAs per page, the persistent top bar highlighting upcoming webinars, and the cohesive global navigation across the blog and website have ensured a seamless user experience.
The Website and Blog CTA Optimization project successfully enhanced conversion rates, improved user engagement, and generated valuable leads. Our innovative approach and methodology set us apart by strategically placing CTAs throughout the entire web property, catering to users at different stages of their buying journey.
We invite you to explore our portfolio and discover how we can help strengthen your organization’s digital presence and enhance user experiences. Our expertise can drive conversions, boost engagement, and elevate your organization’s online potential.
Recommendations
Corie is a savvy digital marketer who stays current on new tools and approaches, and is constantly testing and iterating on his ideas to make them better. Corie and I worked together on a website redesign where SEO was an important component, and he was a great partner through the process. He helped ensure that our site generated a high volume of qualified leads while also amplifying our brand and delivering a great user experience.
I had the absolute pleasure of working with Corie while at TaxJar. Data-driven, creative and strategic, Corie elevated every facet of a major rebrand while leading by example as a professional and a teammate. He is collaborative, effective and, quite frankly, a joy. I'd jump at the chance to call him a teammate again if I could.
The most collaborative and successful experiences I've had working on projects involving the sales team and marketing team have been when working with Corie. I was able to partner with Corie at TaxJar for two years where we were able to collaborate on a number of very exciting projects together. The most impressive part of working with Corie is his ability to see things from many perspectives quickly. Sales and Marketing are often coming from quite different viewpoints but I always felt Corie was able to quickly understand my view whenever we worked on a problem together. Even more impressive was his ability to find a satisfactory solution that met the needs of all involved. I believe empathy is one of his great strengths and it makes him very enjoyable to work with. I highly recommend Corie as a team member and a leader.
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