Implementation of CMS and Web Architecture
In this project we focused on the implementation of a new CMS and web architecture for TaxJar.com, enabling the team to go to market with new content and drive business growth.
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Project Overview
The previous CMS and web architecture posed significant challenges for TaxJar.com. With a single developer managing the entire site, making changes, updates, and creating new content was cumbersome and time-consuming. Recognizing the need for a more efficient and scalable solution, we implemented a new CMS and web architecture.
Approach and Execution
To address the challenges faced by TaxJar.com, we decided to a new CMS. This decision allowed the content team to quickly produce and publish content on sales tax, enabling the marketing team to execute campaigns more effectively. Collaborating with cross-functional teams, contractors, and agencies, we meticulously planned and managed the implementation process, ensuring a seamless transition.
Key Achievements
Implementing the new CMS and web architecture resulted in several key achievements. Firstly, it significantly increased efficiency in website management and content creation. The content team could now turn out sales tax content swiftly, empowering the marketing team to execute targeted campaigns and capture market opportunities promptly. Secondly, the project contributed to a remarkable year-over-year business growth, boosting revenue and increasing customer retention.
Implementing the new CMS and web architecture for TaxJar.com has been a transformative project that has significantly contributed to the company’s growth. With streamlined content creation and improved website performance, we have successfully positioned TaxJar.com as a leader in sales tax compliance. The project’s achievements include a YoY business growth, increased operational efficiency, and enhanced revenue generation.
As a senior digital experience leader, I am proud of the innovative solutions and prioritized user experience that drove this project’s success. The new CMS and web architecture have not only transformed TaxJar.com but have also resulted in higher engagement metrics, improved customer satisfaction, and increased conversions. Leading this initiative and witnessing its positive impact has been a privilege.
Thank you for exploring this project. I invite you to browse my portfolio to discover more successful ventures and learn how I can help drive your organization’s digital transformation. Together, we can unlock new possibilities and achieve remarkable results.
Recommendations
Corie is a savvy digital marketer who stays current on new tools and approaches, and is constantly testing and iterating on his ideas to make them better. Corie and I worked together on a website redesign where SEO was an important component, and he was a great partner through the process. He helped ensure that our site generated a high volume of qualified leads while also amplifying our brand and delivering a great user experience.
I had the absolute pleasure of working with Corie while at TaxJar. Data-driven, creative and strategic, Corie elevated every facet of a major rebrand while leading by example as a professional and a teammate. He is collaborative, effective and, quite frankly, a joy. I'd jump at the chance to call him a teammate again if I could.
Corie and I worked on different teams; however, Corie is phenomenal to work with both professionally and personally. With Corie's expertise in Martech, he has been able to answer questions and provide solutions to those of us in user operations, ensuring that our customers have a stellar experience throughout their entire journey, not just pre-sale. Any company and team would be lucky to have him!
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