Implementation of CMS and Web Architecture
Increased efficiency, facilitated content creation, and contributed to revenue and retention growth.
Condensed Website Taxonomy
Enhanced website organization, improved user experience, and drove higher engagement.
Website and Blog CTA Optimization
Increased conversion rates, improved user engagement, and enhanced lead generation.
Educational Content Hub Growth
Established a robust online presence, increased brand visibility, and positioned the company as a thought leader.
Explore Past Work and Success Stories
Discover a collection of impressive projects and notable achievements highlighting my expertise and the impactful solutions I have delivered throughout my journey.
Let's discuss your website and growth objectives to develop a tailored plan for your success - contact us to start the conversation!
Qualifications and Experience
Corie Wallen-Douglas is an experienced senior UX leader and digital strategist with a proven track record of driving significant development and customer service results. With expertise in user experience design, visual design, and design thinking, Corie collaborates effectively with cross-functional teams to prioritize user experience and find innovative solutions. Their qualifications include user research, usability testing, data analysis, information architecture, prototyping, and project management.
As a Senior Digital Experience Manager at Stripe Inc & TaxJar, Corie optimized web and digital assets, implementing a new CMS and web architecture that contributed to substantial business growth. They also introduced a streamlined website taxonomy, resulting in increased user engagement. Corie’s expertise in optimizing calls-to-action (CTAs) enhanced the user experience and drove positive outcomes for the companies.
During their tenure as Senior Digital Experience Strategist at IBM, Corie played a crucial role in global digital research and strategy development for the Cloud and AI divisions. They successfully developed an efficient content production process aligned with user search intent, resulting in accelerated content creation and improved discoverability. They also contributed to the growth of an educational content hub, increasing its value and visibility on search engines.
With a solid educational background and a passion for delivering exceptional user experiences, Corie Wallen-Douglas combines academic knowledge with practical skills. Their commitment to driving results and extensive qualifications make them an ideal partner for organizations seeking to optimize digital strategies and create meaningful connections with their audience.
Skills
- User Experience
- Design Visual design
- Design thinking
- User research
- Usability testing
- Data analysis
- Information architecture
- Prototyping
- Project management
- Interaction design
- User-centered design
- Cross Functional Leadership
- Interaction design
- Wireframing
- User testing
Recommendations
Corie is a true leader in digital marketing. Highly skilled, his approach is focused on business results, and best action to achieve both short and long term goals. Corie is not afraid to ask tough questions, and crawl through data to get to the root cause to ensure that the actions he takes effectively address the issue/opportunity. When we worked together I viewed Corie as a key member not only of our performance marketing team but of our strategy team as well.
Corie was very impressive from the start of the project till the end. Great attention to detail, not afraid to roll up the sleeves and do the work. Corie has a great mix of being technical, strategic and innovative. Really enjoyed working with him!
I loved working with Corie! He's great at data analysis which translates well to all kinds of digital marketing skills. He picks things up quickly and runs with them. He laid out a strategy and showed how a lot of different teams could work together towards a common goal and the results were brilliant.
I worked with Corie for a few years at IBM, and could always rely on him for his professionalism, attention to detail, and deep subject matter expertise. Going into a meeting with Corie, I always knew I was going to walk away with actionable and insightful information. On top of that, Corie's friendly demeanor and positive attitude made it a real pleasure to work together!
Corie is a savvy digital marketer who stays current on new tools and approaches, and is constantly testing and iterating on his ideas to make them better. Corie and I worked together on a website redesign where SEO was an important component, and he was a great partner through the process. He helped ensure that our site generated a high volume of qualified leads while also amplifying our brand and delivering a great user experience.
I worked with Corie on a number of major Web projects for IBM. He was always so knowledgeable about our metrics and search results he became my go-to person whenever I had questions about either. Later his content planning and leadership helped drive the creation of one of IBM's most successful search capture efforts ever. Ever focused on the details and mechanics driving web results, we even collaborated on improving web performance of the overall IBM Cloud web site. Over the course of 4-5 years, Corie was a trusted source of information and a helpful partner in driving digital reach and revenue for IBM.
I had the absolute pleasure of working with Corie while at TaxJar. Data-driven, creative and strategic, Corie elevated every facet of a major rebrand while leading by example as a professional and a teammate. He is collaborative, effective and, quite frankly, a joy. I'd jump at the chance to call him a teammate again if I could.
Corie is an experienced professional digital marketing programmer. Corie was a key player in our company's rebrand with a focus on detail and an eye for detail. Corie's knowledgeable, driven, and an enthusiastic colleague that I've appreciated working with. Any organization would be lucky to have Corie on their team!
Corie and I worked on different teams; however, Corie is phenomenal to work with both professionally and personally. With Corie's expertise in Martech, he has been able to answer questions and provide solutions to those of us in user operations, ensuring that our customers have a stellar experience throughout their entire journey, not just pre-sale. Any company and team would be lucky to have him!
I worked with Corie very closely for about two years in the Cloud business at IBM. He is THE go-to person for anything related to digital, search, YouTube and more. He probably regrets having a seat RIGHT next to mine in an open floor plan where I could pepper him with questions all day. Nevertheless, he was always ready and willing to help even if it was outside of his normal scope. He was/is a resource for me in many ways. He is smart, helpful, easy to work with, fun to be around and an expert in his field. I have no doubt that wherever Corie chooses to take his career, he will be successful; and any organization that has the lucky circumstance to find Corie on their team will feel the same.
The most collaborative and successful experiences I've had working on projects involving the sales team and marketing team have been when working with Corie. I was able to partner with Corie at TaxJar for two years where we were able to collaborate on a number of very exciting projects together. The most impressive part of working with Corie is his ability to see things from many perspectives quickly. Sales and Marketing are often coming from quite different viewpoints but I always felt Corie was able to quickly understand my view whenever we worked on a problem together. Even more impressive was his ability to find a satisfactory solution that met the needs of all involved. I believe empathy is one of his great strengths and it makes him very enjoyable to work with. I highly recommend Corie as a team member and a leader.
Had the great pleasure of working with Corie in 2020. Corie's knowledge of SEO, Digital Marketing/Strategy, Information Architecture, and Cloud Computing is among the best I've ever seen. He is proactive, extremely knowledgeable, organized, a good team player, and always willing to help the business unit and company wherever and whenever needed. Also impressed with Corie's demeanor and ability to stay calm and collected, no matter how busy things got in the workplace. Highly recommend Corie and anyone would be very fortunate to work with him.
Implementation of CMS and Web Architecture
Increased efficiency, facilitated content creation, and contributed to revenue and retention growth.
Condensed Website Taxonomy
Enhanced website organization, improved user experience, and drove higher engagement.
Website and Blog CTA Optimization
Increased conversion rates, improved user engagement, and enhanced lead generation.
Educational Content Hub Growth
Established a robust online presence, increased brand visibility, and positioned the company as a thought leader.
Explore Past Work and Success Stories
Discover a collection of impressive projects and notable achievements highlighting my expertise and the impactful solutions I have delivered throughout my journey.
Digital
Strategy
Maximizing Your Online Potential with a Comprehensive Digital Strategy
Search Engine Optimization (SEO)
Driving Traffic and Building Brand Credibility
User Experience Design (UX)
Putting Your Users First: The Key to Successful UX Design.
Reporting & Analytics
Unlocking Actionable Insights for Informed Business Decisions through Analytics and Reporting.
Boosting Your Digital Success with Tailored SEO, UX, Digital Strategy, and Analytics Services.
Our comprehensive selection of digital services will help you achieve your online goals and reach your target audience effectively, driving measurable results and boosting your overall digital success.
Unleash Potential
Unlock the full potential of your business with Wallen-Douglas Digital - get in touch to see how our expertise and tailored solutions can drive your success.